<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Real Bruce</title>
	<atom:link href="http://therealbruce.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://therealbruce.com</link>
	<description>If you don&#039;t like what&#039;s being said, change the conversation.</description>
	<lastBuildDate>Thu, 11 Mar 2010 01:20:08 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.9.2</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Are You in the Cloud?</title>
		<link>http://therealbruce.com/2010/03/are-you-in-the-cloud/</link>
		<comments>http://therealbruce.com/2010/03/are-you-in-the-cloud/#comments</comments>
		<pubDate>Thu, 11 Mar 2010 01:15:41 +0000</pubDate>
		<dc:creator>brucemcclain</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://therealbruce.com/?p=313</guid>
		<description><![CDATA[
			
				
			
		
I spend all day working on a computer. Saving files, sending email; the usual. As I went about my daily routine today, I realized how much we have become dependent upon the &#8220;cloud&#8221;. Whether it is email, our personal finances, or even saving files, more and more we are relying on the cloud for our [...]]]></description>
		<wfw:commentRss>http://therealbruce.com/2010/03/are-you-in-the-cloud/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to use Social Media as a Customer Service Tool &#8211; Part 2</title>
		<link>http://therealbruce.com/2010/03/how-to-use-social-media-as-a-customer-service-tool-part-2/</link>
		<comments>http://therealbruce.com/2010/03/how-to-use-social-media-as-a-customer-service-tool-part-2/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 14:11:30 +0000</pubDate>
		<dc:creator>brucemcclain</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://therealbruce.com/?p=287</guid>
		<description><![CDATA[
			
				
			
		
Last week, I wrote a post about the great customer service I received from General Motors. I was so impressed with the service that I forwarded the blog post on to my new friend at GM who had helped me with everything, and I thought that was the end of the experience. Little did I know, [...]]]></description>
		<wfw:commentRss>http://therealbruce.com/2010/03/how-to-use-social-media-as-a-customer-service-tool-part-2/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Use Social Media as a Customer Service Tool</title>
		<link>http://therealbruce.com/2010/03/how-to-use-social-media-as-a-customer-service-tool/</link>
		<comments>http://therealbruce.com/2010/03/how-to-use-social-media-as-a-customer-service-tool/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 20:40:53 +0000</pubDate>
		<dc:creator>brucemcclain</dc:creator>
				<category><![CDATA[Industry News]]></category>

		<guid isPermaLink="false">http://therealbruce.com/?p=285</guid>
		<description><![CDATA[
			
				
			
		
Last night I experienced the power of social media first hand, and it came from a very unlikely source, General Motors. Yes, that&#8217;s right. The company that just months ago was working through a bankruptcy is now using social media to improve their customer service.
Here is what happened. Yesterday my service stabilitrak light came on in [...]]]></description>
		<wfw:commentRss>http://therealbruce.com/2010/03/how-to-use-social-media-as-a-customer-service-tool/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Listen to Your Followers, Friends and Fans</title>
		<link>http://therealbruce.com/2010/03/listen-to-your-followers-friends-and-fans/</link>
		<comments>http://therealbruce.com/2010/03/listen-to-your-followers-friends-and-fans/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 23:03:53 +0000</pubDate>
		<dc:creator>brucemcclain</dc:creator>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Interactive Strategy]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://therealbruce.com/?p=274</guid>
		<description><![CDATA[
			
				
			
		

Most of us love to talk. We want to be stars or the center of attention. That is why we love Social Media. We love to tell people what we are doing and what is important to us. We also all believe that people actually care.
With that in mind as businesses, it gives us a [...]]]></description>
		<wfw:commentRss>http://therealbruce.com/2010/03/listen-to-your-followers-friends-and-fans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You have a Social Communications Strategy?</title>
		<link>http://therealbruce.com/2010/03/do-you-have-a-social-communications-strategy/</link>
		<comments>http://therealbruce.com/2010/03/do-you-have-a-social-communications-strategy/#comments</comments>
		<pubDate>Sun, 07 Mar 2010 23:00:43 +0000</pubDate>
		<dc:creator>brucemcclain</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>

		<guid isPermaLink="false">http://therealbruce.com/?p=270</guid>
		<description><![CDATA[
			
				
			
		
I have one simple thought for today. If you are going to venture into the world of social media, whether it be Facebook, Twitter, or your flavor of choice, make sure you have a plan.
These days, almost everyone expects you to have a presence on these networks, but if you don&#8217;t have a plan, it is worse [...]]]></description>
		<wfw:commentRss>http://therealbruce.com/2010/03/do-you-have-a-social-communications-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
